In the 70s, with foreign capital penetrating into the Korean beer market, the prior duopoly was split into a fierce competition among three rivals. Against such a backdrop, OBC did not hesitate to seek further opportunities by boosting product quality through the innovative work of its research center and by boosting its business performance both at home and abroad through such changes as a major overhaul of sales organization, infrastructural expansion of breweries, etc.
OBC’s growth in the mid-to-late 70s was absolutely phenomenal with its sales reps constantly flooded with orders and its profit rising by +100% per annum. The boldness in a time of crisis clearly paid off, allowing OBC to sit at the helm of the industry and set in motion the popularization of beer in Korea.
In the 80s, as world-famous imported brands started to make inroads in Korea, Koreans began to gravitate towards to something different and better. To catch up with the fast-changing taste of consumers, OBC managed to automate many of its brewery facilities and reinforce its brand portfolio by releasing a variety of products such as OB Lite, OB Super Dry, Cafri, etc.
OBC’s brand was designated as the official beer for the 1986 Asian Games and the 1988 Summer Olympics, successfully welcoming the visitors from across the world.
|1989||JUL||OB Super Dry was released.|
|1988||MAR||Löwenbräu was released.|
|1987||JUL||Budweiser was released.|
|1987||MAY||Gwangju Brewery was constructed.|
|1977||MAY||Its wine product “Majuang” was released.|
|1976||DEC||Icheon Brewery was constructed|